To some degree, my customer support person does a better job than I do, because she can respond in French, Italian, Spanish, English, and even Russian. So I’m kicking myself I could have done this years ago. In mid 2013 I overcame those views and trialled paying someone an hour per day to answer customer emails for me. I also partly suffer from a “no-one can do it the way I want it done” attitude. I like to be close to my customers, to personally feel the cadence of support emails and feature requests. I’ve always been reluctant to let anyone else do customer support. As in the past I rely on word-of-mouth and Google search results leading people to discover Poker Copilot. If the advertising wasn’t resulting in a clear profit, it seemed pointless. After some months I decided not to continue with either approach. Both channels led to a dollar amount of sales more or less equal to the cost of advertising. I tried two channels, one being a site dedicated to online poker, the other being the well-known two+two poker online forums, where I paid for a support thread. Tried advertisingįor the first time, I paid to advertise Poker Copilot. Now we are up to Poker Copilot 4.21, a stable, fast, reliable product. The upgrade didn’t go as smoothly as I hope there were some major problems in Poker Copilot 4.00, but over the subsequent months I addressed the problems one-by-one, with the help of some patient and loyal customers. I released Poker Copilot 4 in July after working on it for some months. And best of all, I travelled to 20-something countries while doing this. I re-started work on SeeingStars, a companion product for Poker Copilot. I tried paid advertising and failed to make it pay off. I outsourced customer support on a regular basis. I released Poker Copilot 4 as a paid update. In 2013 Poker Copilot’s gross sales grew and net profit remained steady. 2013 marked five years since I launched Poker Copilot 1.
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